If you got a localized business why are you raking on Google why aren’t you optimizing it for search engines you can it’s not that hard it’s not that expensive you don’t have to keep spending hundreds if not thousands of dollars on Google AdWords yeah if you want to give them the money sure but why not do it the free way which is what I’m gonna teach you right now hey everyone I’m Michael Bryan SEO Agency Nottingham
and today I’m gonna share with you how to do SEO for brick-and-mortar businesses the first thing you need to know about is Google my business Google my business allows you to submit your localized business to Google where you’re putting in your company name your address your phone number once you’re listed in there you can rank in the local ice pack the local ice pack is whenever you search for let’s say pizza restaurant on your mobile phone you’re getting all these localized listings that’s a localized pack and you want to be in there because if you’re in there you’re gonna get more business the next thing you want to do is get the reviews when you get reviews you’re gonna rank higher
so the more people that say you’re amazing and you have a good product or service the better off you’re gonna be so within your storefront tell people hey rate us on Google leave a review leave a rating and you’ll find a lot of people will everyone these is only focusing on Yelp reviews yeah there’s nothing wrong with Yelp but why not also focus on Google because that allows you to rank higher the next thing you want to do is make sure you include your address the name of your business and the phone number on your contact page by doing that when people are searching localized
queries you’re much more likely to pop up the next tip is if your website is running on wordpress use the Yoast SEO plugin it’ll optimize your website without you even being technical you don’t go need to pay an agency thousands of dollars right you don’t have to pay a marketing agency if you’re localized mom-and-pop business just go out there use the yells SEO plugin on your WordPress site and know pretty much optimize most of things you need to do if you’re not running WordPress then that’s fine you can just go in there adjust your title tags to include your keywords your meta description
to include your keywords and sure you include the keywords you’re going after within the text or pages of your website if you don’t have the keywords how will Google know what to rank you about then you want to create more content so if you’re a pizza shop you want to write content about pizza how to make amazing pizzas how to make them taste better how to cook them all this kind of stuff I understand you’re not in the business of teaching people how to make pizza but by writing all this content about like pizza and flavors and if it goes with wine or a dozen and all these kind of articles you’re more likely to rank for all the pizza terms within your city and last but not least sign up for Google search console we think Google search console you can find out what issues Google has with your site what errors they’re finding you can submit your sitemap if you don’t have a sitemap just go and create an XML sitemap if you google for it there’s a lot of free tools out there that create sitemaps for you and you can specify which location your business is doing business right you can pick which region especially if you’re like a national business or you’re focusing on the United States because sometimes you’re localizing you have small mom-and-pop stores all over the United States right and you can do that within Google search console in which you can identify which region you’re going after you.